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#16 Seth Godin: How to create the future with what you do and what you got

Guest:

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller. Seth is founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

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podcast

Episode #15 Joy Sanchez Taylor: Representation of writers of color and science fiction’s ability to make the impossible possible

Guest:

Joy Sanchez-Taylor is an Associate Professor of English at LaGuardia Community College (CUNY) whose research specialty is intersections between science fiction, fantasy, and critical race theory. She is the author of Diverse Futures: Science Fiction and Authors of Color. The book examines the contributions of late-twentieth- and twenty-first-century US and Canadian science fiction authors of color. By looking at the intersections among science fiction authors of multiple races and ethnicities, Joy Sanchez-Taylor seeks to explain how these authors of color are juxtaposing tropes of science fiction with specific cultural references to comment on issues of inclusiveness in Eurowestern cultures.

The central argument of this work is that these authors are challenging science fiction’s history of Eurocentric representation through the depiction of communities of color in fantastic or futuristic settings, specifically by using cognitive estrangement and the inclusion of non-Eurowestern cultural beliefs and practices to comment on the alienation of racially dominated groups. By exploring science fiction tropes—such as first contact, genetic modification, post-apocalyptic landscapes, and advanced technologies in the works of Octavia E. Butler, Ted Chiang, Sabrina Vourvoulias, and many others—Sanchez-Taylor demonstrates how authors of various races and ethnicities write science fiction that pays homage to the genre while also creating a more diverse and inclusive portrait of the future.

Diverse Futures: https://ohiostatepress.org/books/titles/9780814214732.html